Modern Art Becomes Ads

What is Override: A Billboard Project? Well, it’s not your typical art installation. From now through September 25, you can skip museum fees and turn your mind-numbing commutes into stimulating journeys.

EXPO CHICAGO (International Exposition of Contemporary and Modern Art) and the City of Chicago’s Department of Cultural Affairs and Special Events (DCASE) unveil a large-scale shakeup as part of EXPO CHICAGO 2016. 28 billboards across Chicago’s City Digital Network (CDN) now feature works from the fifth annual exhibit (Navy Pier, September 22-25). The 15 selected artists hail from Chicago studios, national galleries and international art hubs.

So what’s the draw of witnessing these contemporary pieces as elevated advertisements? Other than a break from routine signage, the program explains: “[to] push the boundaries of how visual culture is disseminated”.

Get a leg up on this creative circulation before it vanishes. Teasers below.

Sanford Biggers_moniquemeloche 1044x324 corrected.jpg

Sanford Biggers | Cheshire (2016)

Vik Muniz_Rena Bransten 1044x324.jpg

Vik Muniz | George Stinney Jr. (2016)

Wendy White_VAN HORN Rafacz 1044x324.jpg

Wendy White | Pleasure II

 

 

All Photos and Sources: Chicagoist; Expo Chicago

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s